Episode Details

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Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

Five things you’ll learn from this episode:

1. The power of PR measurement
2. Why PR measurement is important
3. How to start measuring PR
4. The future of PR measurement
5. The role of measurement in corporate social responsibility and corporate social advocacy

Quotables

• “I really do think that AI and machine learning can go a long way to fix the accuracy problems in measurement because there is a tremendous amount of accuracy problems.” -@queenofmetrics
• “Whenever there’s a crisis and companies are doing foolish things, I always have this vision of the entire PR department bound, gagged, handcuffed in the basement, and screaming at the top of their lungs, “Don’t do that!” So what AI, data, and measurement can do today is release the shackles.” -@queenofmetrics
• “If you dodge the press, the time it’s going to take you to get from a whole bunch of negative press back down to neutral is a lot longer.” -@queenofmetrics
• What’s the thing that is going to get your boss’ boss walking into your office and plunking a case of champagne down on your desk because you’ve done such a fabulous job?” -@queenofmetrics
• “For corporate social advocacy, you must measure: Did that advocacy appear authentic? Did it raise your trust levels? And did it make anybody want to do business with you more often?” -@queenofmetrics

About Katie Delahaye Paine

Katie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the measurement field for three decades. She founded two measurement companies, KDPaine & Partners Inc. and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007), are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book written with Beth Kanter, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.

Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, “The Measurement Advisor,” is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement fields.

Contact info and resources:

• Website: painepublishing.com
• Monthly newsletter: The Measurement Advisor
• Measurement Base Camp
• Twitter: @queenofmetrics

 About your host Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.