Episode Details

Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:

• What's the difference between Brand Voice vs Tone vs Brand Messaging
• How to stop mirroring everyone else's content and messaging, and find your own voice online 
• Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in 
• The power of community and how to build an online community even if you're an introvert 
• The need to end the silos of solopreneurs and other changemakers 
• How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience 
• Handling criticism and dealing with perfectionism

About Yessy Downs & Oxford Comma Co

Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.

https://www.oxfordcomma.co/

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