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75. Patrick Inen from Signify: Lighting up eCommerce

Published 3 years, 5 months ago
Description

Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about:

  • The evolution of eCommerce since he started in 2014
  • Smart Lighting in Digital and eCommerce
  • Building a unique proposition on Direct to Consumer
  • Linking commercial and tech
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