Episode Details

Internal communication engages your employees and helps ensure they focus their efforts on activities that produce business results. External communication engages your stakeholders and customers, builds your reputation, and sets expectations. When both are clicking, employees are connected to the marketplace and customers interact with employees. Four IABC Fellows discussed the blurring of the lines between internal and external communications on Thursday, June 18, 2020.

About the panel

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.

Alice Brink is an internationally recognized communications consultant. Her firm, A Brink & Co., works with businesses and non-profits to clarify their messages and communicate them in ways that change people’s minds. Her clients have included Shell Oil Company, Sysco Foods, and Noble Energy. Prior to launching A Brink & Co. in Houston in 2004, Alice honed her craft both in corporate settings (including The Coca-Cola Company, Conoco, and First Interstate Bank) and in one of Texas’ largest public relations firms, where she led the agency’s energy and financial practices.  Alice has been active in IABC for more than 30 years, including serving as chapter president, district director, and Gold Quill chair. She is the vice chair of the IABC Academy.

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