Episode Details

In episode #451 of the Serious Sellers Podcast, we bring you another of our TaCOS Tuesday episodes, which is our monthly PPC AMA. This time, we invite Tom Waghorn from Clear Ads for the first time. In this episode, he answered tons of questions the audience threw at him including his Variation listing PPC strategy, defense ad tactics, best practices for advertising during launch, how to use day parting and ChatGPT, and much more!

In episode 451 of the Serious Sellers Podcast, Shivali and Tom discuss:

• 02:01 – Tom’s Journey from 3D Animation to PPC
• 03:30 – Why are my Competitors Crushing me During Launch?
• 08:51 – Which Child ASINS Should I Target in PPC?
• 11:09 – Which Metrics Will Help me Audit my PPC?
• 13:56 – How do I Keep Competitors from Stealing my Sales?
• 16:00 – Should I Target All Variations During Launch?
• 18:10 – If I Remake New Campaigns, Will I Lose Momentum?
• 20:15 – Should we Use Auto Campaigns During Launch?
• 21:20 – How Should I Divide Targets In Campaigns?
• 22:10 – When Should We Implement Day Parting?
• 24:21 – How Should I Allocate Budget To Campaigns During Launch?
• 28:12 – When do you Start Negative Matching?
• 30:53 – How Should I Raise Budgets?
• 33:02 – Can You Use ChatGPT with Amazon PPC?
• 35:15 – Tom’s 60-Second Tip

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Bradley Sutton:

Today we’ve got a guest expert who’s gonna answer all of your PPC questions, everything from Sponsored Brand Campaigns, to using ChatGPT with advertising, how to do variation, listing targeting, and more. How cool is that? Pretty cool. I think

Bradley Sutton:

Helium 10’s got over 40 tools for e-commerce entrepreneurs. I know how overwhelming it might seem to try and figure out how you’re gonna learn how to use everything or maybe even to know which ones you wanna get started with. So for a completely free course that’s gonna guide you through learning everything you need in order to become a Helium 10 expert, visit the Helium 10 Academy. That is h10.me/academy. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program TACoS meaning Total ACoS. This is our PPC-centric episode where we bring on a guest each month and we answer questions that you guys, the audience are giving in live to our show. So in this case we have Shivali who interviewed Tom from Clear Ads and he’s gonna go over a wide variety of topics and he’s got some great information for you. So hope you like this episode.

Shivali:

With that, I am going to tell you a little bit about who we’re having on of course. And that is Tom Waghorn. He is from Clear Ads and we are so excited to have them because he is so knowledgeable on all things Amazon advertising. Tom, how are you?

Tom:

I’m very well Shali. Thank you very much for inviting me to TACoS Tuesday. It’s my first time.

Shivali:

Well, I know about Clear Ads through conferences. That’s where I first met you guys. And I might know a little bit about Clear Ads, but I know our viewership might not. So could you share a little bit about, first of all, your experience with PPC as well as a little bit about Clear Ads?

Tom:

Absolutely. So I got into PPC six years ago now when I joined Clear Ads originally people might not know it, but Clear Ads actually started as a Google Ads agency and then we very quickly caught onto the scene of Amazon advertising and ho