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Brand Building, Trend Chasing, & Our Advice to Ski, Bike, & Running Shoe Companies
Episode 259
Published 3 years, 5 months ago
Description
Ever been mad about a brand killing off or changing your favorite product? Ever been confused by the sea of very similar-seeming products that a brand makes? Today, Jonathan is talking with our bike editor, David Golay, and our running editor, Matt Mitchell, about brand identity, creating customer loyalty, trend chasing, and more in the ski, bike, and running industries, and what advice we have for companies to reduce customer confusion and increase the staying power of brands, product lines, & individual products.
TOPICS & TIMES:
- Building Lasting Brands & Product Lines (4:37)
- The Two-Year Product Cycle (17:54)
- Outdoor Industries vs the Fashion Industry (30:22)
- Operating like tech companies vs luxury goods companies (32:28)
- Importance of a cohesive design aesthetic? (43:11)
- Establishing loyalty to a product line (46:33)
- What Matt would like to see from Running Companies (54:10)
- Trend Chasing (58:29)
- Anti-Trend & Brand Identity (1:06:30)
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