Episode Details

In episode #450 of the Serious Sellers Podcast, Bradley invites the “Professor of Amazon” Howard Thai back on the show to discuss all things Amazon Algorithm Related.
 
One misconception that’s cleared up is that there is no such thing as the Amazon “A10” algorithm. We go into where this terminology came from and, more importantly, what are the top things to keep in mind for optimization your listing for the Amazon Algorithm in 2023.

Signalytics has been at the forefront of using AI since before it became “stylish” to do so, and Howard talks about interesting things they have been using it for such as doing heatmaps on listing pages to see what buyers do after getting on a product page.

In episode 450 of the Serious Sellers Podcast, Bradley and Howard discuss:

• 02:56 – Is there a Such Thing as the A10 Amazon Algorithm?
• 04:50 – What are Differences of the Amazon Algorithm in 2023?
• 07:10 – Absorbing Keyword Ranking Juice of Competitors
• 08:40 – The Importance of Adds-To-Cart and Off-Amazon Traffic
• 12:10 – What Parts of Listings are Most Important
• 15:20 – Howard’s Launch Strategy
• 19:20 – How to Get Amazon’s Choice Badges
• 22:00 – How Howard is using A.I.
• 25:10 – More A.I. Use Cases for Amazon Sellers
• 26:00 – What are Black Hat Sellers doing in 2023?
• 28:00 – Can You Protect Against Fake Reviews?
• 28:45 – Howard’s Hobbies and Health Routine
• 30:53– Howard’s Sixty Second Tips

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Bradley Sutton:

Today we’ve got the professor of Amazon back on the show, and he’s gonna drop a lot of knowledge bombs about how the Amazon algorithm is working in 2023 and PPPC Tips, launch tips, and even AI tips. How cool is that? Pretty cool, I think.

Bradley Sutton:

Do you have writer’s block with creating or editing your listing? Would you like to get some help from ChatGPT? Well, make sure to use Listing Builder with AI inside of Helium 10. And with a click of a button, have sections or even your entire listing created by AI using the keywords that you say are the most important. If you have Helium 10, you have access to this already. Go to Listen Builder in Helium 10 and give it a try. Or for more information, visit h10.me/listenbuilder. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got a serious seller here back on the show for the first time in a while. Howard, how’s it going?

Howard:

I’m good. How are you doing?

Bradley Sutton:

Pretty good. Pretty good. Now this is you don’t know this person, but if my calculations are correct, this is actually a momentous time because this is episode four 50, and this is the first time in two years since episode 200, or actually since episode one 50, when I have not done every 50 episodes in the Maldives. So like, this is very momentous, I’m here in San Diego at my house and, or I was like, you know what? I can’t keep affording to go to the Maldives every six months. So I’m gonna save that for episode 500. But Howard, we picked a special number for you to be on here, so no pressure.

Howard:

Thank you. I try.

Bradley Sutton:

Now part of that, I’m like, all right, well I gotta do something special, so I’m just gonna I keep telling people that I’m trying