Episode Details

Back to Episodes

34. Understanding Donor Motivation: What Makes Your Supporters Take Action with Emily Taylor

Season 1 Episode 34 Published 3 years, 4 months ago
Description

Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:

  • How listening can help you understand and cultivate new donors 
  • Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action! 
  • When to use interviews versus surveys -- and the better questions to ask 
  • Experience mapping & cultivation
  • How many times to send a survey and ways to boost engagement 

Everyone is vying for attention, if you're going to do the same thing over and over again - it's not going to get much attention.

Connect with Emily


About Emily Taylor

Emily Taylor, the Principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work to meet stakeholders where they are, building stronger relationships and providing better outcomes.

Emily’s work uses the process of strategic listening, a human-centered approach that re-evaluates the experience of a product or service through its end user. Using qualitative research and evaluation methods, she can help nonprofits better understand a donor segment before engaging with them or learn about the strengths and opportunities of their organization through the eyes of its community.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

Apply here: splendidcourses.com/apply

Resources:

Listen Now

Love PodBriefly?

If you like Podbriefly.com, please consider donating to support the ongoing development.

Support Us