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Emailed Video Production with BombBomb's Stephen Pacinelli
Description
How To Speed Up Video Production and Increase Email Marketing Open Rates:
A passionate storyteller by nature Steve Pacinelli serves as BombBomb's Chief Marketing Officer. Recently, Steve co-authored the definitive guide to better business communication, Rehumanize Your Business. Prior to leading the charge of the "relationships through video" movement, he led a sales team winning with BombBomb. He was a Sales Manager, Vice President of Events, and the National Speaker for Realtor.com, and presented to more than 1,000 audiences along the way.
Quote: "The obstacle is the way"
Thematically these presentations focus on online marketing, video communication, lead conversion, consumer psychology, and sales automation. However, craft beer, photography, motorcycles, and Steve’s family of five always made a cameo.
Quote: "Be a value and abundance will follow"
Top 3 Hot Point Takeaways:
- Facial recognition vs textual.
- Short visual videos vs faceless emails.
- Connecting Personally vs Personalized Automation.
Today’s Resource Links from the Podcast:
- Scott's BombBomb Affiliate Link: http://affiliates.bombbomb.com/VQG9v
- www.bombbomb.com/book
- www.linkedin.com/in/stephenpacinelli
Our Mentioned Influencers:
The Epidemic of Facelessness
https://www.nytimes.com/2015/02/15/opinion/sunday/the-epidemic-of-facelessness.html
Vanessa Van Edwards: oxytocin body language
Watch us on YouTube:
https://youtu.be/0EnRS1gsk1g
Timestamped Show Notes:
00:30 - Introduction
02:30 - Garage office? It looks a lot bigger than it is. It's about six by eight feet in the corner of the garage. I built it with my father-in-law in like two days, just to be separated from the house. I want to redo the garage and put the gym in my office upstairs and build a second. My gym is in the basement for me right now.
09:30 - I started using video for communication purposes, and again, there's marketing through video and relationships through video. Marketing is when you get the green screen, the drone, the high-end lighting, and the equipment and you record it. Relationships through video are more organic messages where someone's just taken out their phone, or they're using their laptop camera or something and they hit the record button. They know whatever message they have to deliver would be much better delivered in person but time or distance or technologies are keeping them apart. It's not suited for text-based communication either, it has nuance, it requires more clarity. Relationships need to be built and so back in 2011, I didn't work for BomBomb then, I was looking for a way to travel the country on a 48 city speaking tour.
16:00 - There is a shiny authenticity, the shiny or that something, is a lot of times the less authentic and it feels that way depending on what you're trying to accomplish with your video. There's a time and place for shiny, for sure. Okay. But there's also a time and a place if you're trying to deliver a heartfelt message. The less production that you put towards it, the more it sounds like it comes from the heart and less from the mind.
21:00 - I think, 25 years ago were the biggest shifts that we've had in the business world, as all of our communica