Episode Details

What’s up folks. This is part 3 of our deep dive into AI impacts on marketing jobs.

I want to start off by apologizing that this episode might be a bit rusty, I’m attempting to record this while fully sleep deprived thanks to a 1 week old newborn at home haha Our daughter arrived nice and early and, yeah it’s been a wild change in sleeping patterns haha.

In our first episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. In episode 2 we covered ways marketers can stay up to date with the latest advancements in AI.  

Next up, 

3. Practical changes and new areas marketers can invest in (today)

4. Find the top AI marketing tools and filter out the noise

Here’s today’s main takeaway: 

• AI is already disrupting martech but in 5-10 years our jobs are likely going to look very different. Now is the time to figure out if you need to make changes to your current area of speciality in order to future proof your career. 
• Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy.
• Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.

Here’s a quick outline of some of the new marketing areas to potentially focus on that might future proof your career if AI becomes as big as some are predicting

Outline

• AI tech implementation, find ways to use AI and automate tasks
• Data and API services, exposing data from your business to let AI assistants leverage them
• Getting closer to product and customers, deeply understanding customers is always going to be something hard for AI to replicate
• Copywriting, generative AI is great at creating the familiar but can’t yet create the new
• Ethics, privacy and responsibility, AI is really bad at displaying the POVs of underrepresented groups
• And a look into the future at emerging tech, trying to guess some future job titles for marketers

I have to admit, what spurred this whole AI series and what led to my diving into the rabbit hole was a genuine fear, or at least serious contemplation about whether I needed to focus on new marketing areas or pivot in some case.

New marketing areas to focus on

Yeah it’s a totally valid question and probably something a lot of marketers are wondering. 

Phil you had a great episode previously (part 2) that covered how we can stay informed… let’s chat about what you can do practically about your current situation or at least start thinking about career transition strategies. 

Some of you listening or reading today are probably already in a really nice spot. Our podcast mission is to future proof the humans behind the tech and if you’re already working with marketing tech you’re in a really nice position to continue the shift towards additional AI and automation. 

We talked a bit about this in the first part of our series – but I think that AI developments represent that same type of shift that we’ve seen in the past. The change always seems bigger when you look back historically, but living through these developments are step functions not quantum leaps.

Still – it bears repeating – the pace of change in AI is far faster than other emerging tech we’ve seen in the past. I think while the tech is moving blazingly fast, there is already consider