Episode Details

"Send us a message!"

Today, we're talking about marketing!

A business needs to be in a state of constant marketing.

Let's talk about the Instagram Blue Check Subscription

They removed increased reach as a benefit on March 17th

"Expand your reach with increased visibility and prominence in some parts of IG and FB like comments, search, and recommendations." This "benefit" was removed.

My 2¢

• I think it's a plan by a giant company whose numbers are dropping.
• I think it's tricking many people into thinking something cool will happen because most people are looking for a magic pill.
• Most people think, "If I just do this one thing, it'll put me over the top!" when you should think, "How can I do common things uncommonly well."
• Again, it goes back to asking the RIGHT questions: How can I stand out to my target clients is a much better question than what can I do to get popular on an app?
• If you have a small following or are trying to build your clientele, focusing on a blue badge next to your name isn't help you.  Use that $15 for marketing that will give you a measurable return.

Here's where you should focus:

Internally

• Ask the RIGHT questions 
• Decide WHAT you want to do - What services do you want to offer or highlight? 
• Decide WHO you want to serve - avatar
• Figure out WHERE those people are - This could be digital or in the actual real world. 
• Figure out HOW you will make them aware of your existence - how will you stand out?

In the real world

• Bring coffee to a local business owner and chat with them
• Setup a time to speak at a local hair school
• Volunteer at a local school event in your town - We're setting up at the father-daughter dance in our elementary school
• Find an open house or other events that might be looking for people to attend - we've been invited to business owner groups, and you can be too!

Online

• Focus
• Try - Give an honest effort
• Focus on the WHERE your potential clients are and not on where you want them to be - for example, if your peeps are on FB, but you're only posting on IG, then you won't experience as much success.
• Be clear
• Stop trying to impress other hair pros - that does NOTHING for you
• Focus on being the best solution to people's problems, your target audience.

"Attracting the RIGHT Clients" blog post

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