Episode Details

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

💡Learn

• The importance of email marketing + key KPIs
• How to start your email list + create value to grow it
• Case studies of orgs doing email well 

Today's Guest
Katelyn Baughan, Founder, KB Digital

Episode Highlights

• Katelyn’s story and journey to where she is today (2:20)
• Tips for starting, analyzing and growing your email list (9:30)
• Cutting through the noise in crowded inboxes (20:00)
• Case studies (23:00)
• A powerful moment of philanthropy in Katelyn’s life (25:00)
• Katelyn’s One Good Thing: Take a break and rest. (27:00)

For more information + episode details visit: weareforgood.com/episode/417.

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