Episode Details

Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than relying on full-time employees with limited expertise. Today, Emma discusses why startups shouldn't hire full-time. Show Notes

Connect With: 

• Emma Westley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.