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The Journey to Brand Maturity
Description
What is brand maturity and how do you achieve it? Jonathan McKenzie, co-founder of Turtlebox Audio, joins us to teach us exactly that. Jonathan joins Cole to chat about the importance of brand maturity, his journey as a co-founder, and how to keep scaling while staying true to your brand's values.
On this episode, you'll learn:
- the definition of brand maturity
- how to get your brand to the maturity level you're aiming for
- how to measure brand maturity - the definition of "customer spill"
- how to keep your brand's core values through growth
You can catch up with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-mckenzie-9118aa13/
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