Episode Details

Join us in this special Seller Strategy Masterclass with Bradley Sutton. Today, we dive deep into the world of Amazon advertising and how to automate your review requests.

Bradley, who once hated Amazon PPC, but has since learned the ropes and with the help of Adtomic, how he found success managing hundreds of PPC campaigns. Bradley stresses the importance of learning Amazon PPC for yourself in order to gauge the success of your brands PPC campaigns. He also offers his unique features inside Adtomic like, viewing metrics such as TACOS over certain periods of time, as well as seeing your PPC performance by day of week and hour of day.

Bradley also shares tips on setting up PPC dayparting, viewing old PPC data up to years in the past, and instantly seeing if you have search terms you should negative match. He also shares ways to view your PPC performance by product and feed newly found keywords from broad and auto campaigns to exact manual campaigns. Optimizing your PPC campaigns bids is essential, and Bradley shares how to do this in seconds.

Additionally, he offers insights into automating the Amazon request a review process, complete with special time delays and other filters using Helium 10 Follow Up. For those without automation, he also shares how to bulk request a review to orders that you didn’t have automation set up on. Finally, Bradley offers tips on checking your review velocity for your products over time. Don’t miss out on the valuable insights this SSP seller strategy masterclass has to offer!

In episode 446 of the Serious Sellers Podcast, Bradley discussed:

• 01:50 – Bradley Hated Amazon PPC In The Beginning
• 02:18 – You Need To Learn Amazon PPC Yourself!
• 04:08 – How to View Unique Metrics Such as TACOS Over Certain Periods of Time
• 05:36 – How to See Your PPC Performance by Day of Week and Hour of Day
• 08:30 – How to Set Up PPC Day Parting
• 09:53 – How to See Your Old PPC Data Up To Years in the Past
• 11:54 – How to Instantly See if You Have Search Terms You Should Negative Match
• 14:18 – How to See in Seconds if You Have Search Terms with Unfavorable ACoS
• 15:57 – How to View Your PPC Performance by Product
• 17:51 – How to Feed Newly Found Keywords From Broad And Auto Campaigns To Exact Manual Campaigns
• 24:55 – How to Optimize Your PPC Campaigns Bids in Seconds
• 28:50 – How to Automate The Amazon Request a Review, With Special Time Delays And Other Filters
• 31:41 – How to Bulk Request a Review To Orders That You Didn’t Have Automation Set Up On
• 33:03 – How to Check Your Review Velocity For Your Products Over Time

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Bradley Sutton:

Today’s another one of our Seller Strategy masterclass, where we’re gonna go deep this time into advertising. I’m gonna teach you how to do day partying and how to manage all of your bid suggestions just in seconds instead of hours. How cool is that? Pretty cool I think.

Bradley Sutton:

How can you get more buyers to leave you Amazon product reviews by following up with them in a way that’s compliant with Amazon terms of service? You can use Helium 10 Follow-up in order to automatically send out Amazon’s request or review emails to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don’t want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me/followup. You can sign up for a free account, or you can sign it up for a pla