Episode Details
Back to EpisodesPartners Life. How embracing a taboo inspired a winning strategy
Published 3 years, 1 month ago
Description
Most categories have them, the big, obvious taboos no one talks about, but everyone knows could be awesome. For Partners Life Insurance, it was death! And they did it in an amazingly unique way. Rory Gallery, CSO and Lisa Fedyszyn, ECD of Special Group in Auckland, talk us through the award winning Last Performance.