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AAH #170 - Taking the Pulse of the Ad Biz
Published 13 years, 5 months ago
Description
This week the Autoextremist, Peter De Lorenzo, takes the helm, and it's time to talk auto advertising. And, we've got one of the marketing world's seasoned veterans to offer his expert opinion. Mark LaNeve was the marketing chief for General Motors before going to Allstate and now he's back, fully enveloped in the automotive world, as the COO for Team Detroit, Ford's advertising agency. We'll talk about some of the very best examples of car ads out there right now and find out what agencies are turning out the most engaging creative. On hand to offer her opinion as well is friend of the show Jean Halliday from AutoAdOpolis.