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AAH #202 - A Peek Inside Ford's PR Strategy
Published 12 years, 9 months ago
Description
He's been in the auto industry for almost 25 years having worked at all of the Detroit Three. Most notably he was President of OnStar; but if that wasn't glamorous enough for you, he also logged time as the "handler" for "Maximum" Bob Lutz. Today he finds himself at Ford as the head of Communications for the Americas and global product. The man behind that rather weighty resume is Chris Preuss. This week he's our guest in studio for AAH joining McElroy, co-host Peter De Lorenzo and Gary Vasilash from Automotive Design and Production discussing all things Ford...and maybe we'll wrangle some opinions out of him on the competition as well.