Episode Details

In this episode of the Serious Sellers Podcast, we had the privilege to interview Jason McLellan, an 8-figure seller on Amazon. He generously shared insights into his Amazon brand Vitacup, including his launch strategy, coupon strategy, and his use of AI advertising partners.
 
Jason also allowed us to see his listings, storefront, and Amazon activities, so we could all learn from his successes. We talked about his unique strategies like using emojis in your bullet points, checking other parts of his listings, and even shared insights on cool widgets inside his A+ Content.
 
In addition, Jason shared his Amazon Posts strategy, the widgets present on his listings, and how to he uses influencers to boost his brand’s sales. He also gave us tips on how to get tons of reviews for your Walmart listing and why he has 100 different variations in one listing.
 
Towards the end of the episode, Jason shared his favorite Helium 10 tool and revealed a secret that 90% of Amazon sellers are not doing a critical activity. He also offered a 20% discount on Vitacup this coming April 25!

Tune in to this episode if you want to learn from an 8-Figure Amazon seller.

In episode 445 of the Serious Sellers Podcast, Bradley and Jason discuss: 

• 03:19 – Jason’s Backstory And How He Got Started On Amazon
• 04:25 – $13 Million Dollars In Gross Amazon Sales
• 06:29 – Talking About His Coupon Strategy
• 08:04 – Jason’s Amazon Launch Strategy
• 13:32 – Using Emojis In Your Amazon Bullet Points
• 15:15 – Why An AI Advertising Partner Is Important
• 18:08 – Checking Other Parts Of His Listings
• 18:58 – A Cool Widget Inside You’re A+ Content
• 19:59 – Inspiration From This Brand – Amazon Posts Widget
• 21:24– Influencer And Amazon Posts Strategy
• 23:17 – Getting A Ton Of Reviews For Your Walmart Listing
• 30:03 – 100 Different Variations In One Listing?
• 33:48 – Jason’s 60-Second Tips
• 36:11 – His Favorite Helium 10 Tool
• 38:27 – 90% Of Amazon Sellers Are Not Doing This
• 41:40 – Get 20% Discount On Vitacup
• 41:58 – How To Contact Jason McLellan

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Bradley Sutton:

Today, for the first time on the podcast, we’ve got an eight figure seller here who is completely opening up his brand and allows us to completely tear apart his listings and storefront and all of his activities that he does on Amazon so that we can learn from it. How cool is that? Pretty cool I think.

Bradley Sutton:

Do you wanna see how your listing or maybe competitor’s listing rates as to best practices for listing optimization? Or maybe you wanna compare a group of ASINs or Amazon products to see how they compare to each other. Maybe you wanna see within seconds the top keywords for a single listing or a group of listings. You can do that and more with the Helium 10 Tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. So, welcome to the show, this is your first time on the show. So what I always like to do is kind of like get your superhero origin story. Were you born and raised around this area, or where do you come from?

Jason:

Yeah. I was born and raised around the Kearney Mesa area, so deep into San Diego. And then over