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No, Elon Musk Did Not "Ruin" Twitter

No, Elon Musk Did Not "Ruin" Twitter

Published 2 years, 11 months ago
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beware those who are quick to censorthey are afraid of what they do not knowbeware those who seek constant crowds forthey are nothing alone - Charles Bukowski

An old friend texted me recently to ask how I was handling the “new Twitter.” I had to think for a minute, and then I realized that in the language of the Left, he meant that Elon Musk had bought the site, and now it’s overrun by hate speech and neo-Nazis. Do I still feel safe using it?

“Oh,” I texted back. “I’m not in the bubble of the Left anymore, so it doesn’t bother me. I like it. I am a fan of free speech.”

There was a long pause, something I’ve become accustomed to when conversing with someone on the Left. They don’t want to argue. They don’t want to go any further. They just want to slowly back away.

The idea that Twitter was now overrun by “hate speech” was just an accepted reality because that is how much power the blue-checks on Twitter have to influence the mainstream media narrative, which trickles down everywhere.

But when a viral video circulated with a BBC reporter who could not name even one example of hate speech, that didn’t make news in the mainstream because it contradicted the narrative.

The story will make the rounds on the Right, but the mainstream narrative has more power, and if a story contradicts the government’s official narrative, it will never make the news. That’s still true with Musk as the new owner, but it’s a step up from the government using Twitter as a filter to silence dissent.

That Twitter users had enough power and status to decide reality is what made Twitter dangerous. This has been true since the beginning, as it slowly became the most powerful propaganda tool the Democrats had.

Once Musk took over Twitter and decided the blue checks were granting status to people deemed “special” but not to others, he set about messing with their own self-importance by taking away their privilege of the verification badge, giving users who pay a monthly fee the opportunity to have a blue check instead.

What is brilliant about this, and maybe most people don’t get it, is that Musk understood the collective power of the blue-check army and now he’s punctured it, dismantled it, like stealing all of their horses in the middle of the night, leaving them nowhere to go to fight the next battle.

But they aren’t used to anyone challenging their power. Musk has been feeling the impact of their collective wrath ever since. HOW DARE YOU!

“I’m not paying for that,” they proclaimed. But oh, how delicious it will be to see some of these once-mighty prominent legacy blue-checks naked without that little verification symbol.

Supposedly that’s somehow ruined Twitter. What it’s done is democratize it. It might be more chaotic now, maybe even slightly more unpredictable, but that makes it more thrilling, not less.

What “ruined” Twitter was the #resistance, transforming the platform into one massive propaganda outlet for The Democrats in an imaginary battle with Donald Trump that began in 2017, when the company tweaked its algorithm to push more engaged tweets to the top of everyone’s feed.

Even if they have the choice to see “latest Tweets,” most prefer to see what tweets are driving the narratives in a given day so they can ride the wave of outrage, whatever is trending, whatever person is “it,” who can be dunked on, humiliated or bullied into an apology or chased off the platform entirely.

The bullying on Twitter had become a problem, not just for users, but corporations and institutions that were suddenly worried about being hurled into the public arena for shaming. That is Twitter’s curse and power, which is why Musk never needed to sweat competition like Substack Notes.

As someone who has been swarmed and bullied more times than I can count, I already feel a little more free using Twitter now. They’re right that

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