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28. Ethical Storytelling: Stop Making the Donor the Hero
Description
Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode!
Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
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