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A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt
Episode 434
Published 3 years, 2 months ago
Description
Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.
Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
In this episode we discuss:
- Starting eCommerce from scratch
- Marketing luxury items
- Full time staff vs. contractors
- The changing landscape of social media advertising
- Augmenting what’s already working
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