Episode Details

 

For most marketers, Facebook Messenger is the ultimate black box.  What is it really?  How are customers using it?  What's a marketer to do with it?  These are a few of the many important questions that marketers may have a hard time answering.     The temptation for some marketers is to treat Messenger marketing like they would email marketing.  Big mistake.  It's a very different platform at a very different stage of maturity compared to email.     Then there's the question of chatbots…what are they?  How can we use them without being super creepy?   I had the perfect guest for this Episode - Dan Gamito of ManyChat.  ManyChat is leading the charge in a lot of ways when it comes to Messenger Marketing and the use of chatbots.  In this episode Dan does an amazing job of demystifying and educating.  Here's a look at what we cover:   - Understanding tribal mentalities on Facebook and how that influences Messenger - Understanding how consumers are using Messenger and, more importantly for this discussion, how they want to interact with brands on Messenger (and how they DON'T want to interact with brands). - How a pregnancy brand used messenger to deliver the perfect message at the perfect stage of pregnancy to an interested audience. - How a shoe company used messenger to reduce product returns by almost 30% - Much more!