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Episode 108 - Building a Mission-Drive eCommerce Brand with Stephen Carl of Needle Movement
Published 6 years ago
Description
Transparency. Sustainability. Social responsibility. More than just buzz words these are now expectations that consumers have of the brands they buy from. In this episode, we dive into what it means to be a mission-driven eCommerce brand. We share lots of powerful examples like Everlane, All Birds and more. My friend Ezra Firestone’s company Smart Marketer has the perfect slogan - Serve the World Unselfishly and Profit. Now you can do the right thing by fighting hunger, helping orphans, cleaning up the environment or supporting mental health AND build a profitable brand in the process.
In this episode with Stephen we discuss the following:
- Who is the conscious consumer and how are they impacting eCommerce?
- Do companies have to go “all-in” on a mission or can this be a gradual process?
- What is “greenwashing” and why should you avoid it.
- Exploring the Mission Driven Marketing Playbook
- Plus more!