Episode Details

With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera, a healthcare technology company, she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points, her best advice for a first time CMO, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2D8L24O  

Kathy’s LinkedIn: linkedin.com/in/kathydenglish

Kathy’s Twitter: twitter.com/englishkathy

Vocera Website: vocera.com

3 Key Takeaways:

- Marketers should start by addressing pain points, not promoting a product or technology.

- Customer stories resonate because they allow prospects to see positive outcomes.

- Great marketers stay focused on the mission of their brand.

---

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.