Episode Details

Julian Bleecker of the Near Future Laboratory has developed a novel way to forecast: he constructs prototypes, products and artifacts from future scenarios. Then he designs the marketing material, including ad campaigns and brochures and catalogs, to interrogate the wider impact on consumer society and human behavior. These techniques are set forth in Julian’s book, The Manual of Design Fiction: A Practical Guide to Exploring The Near Future. 

https://www.nearfuturelaboratory.com/