Episode Details

Local Search / Maps

Medical / corona related shakeups

Thin Content is losing (not unusual)

It takes a while to really analyze this… 3 days ago it just finished rolling out. 

Also shifts in general: 

Look at month over month data - and look what pages lost out

Identify how that might represent algorithmic shifts

Apply what you learn from the losers - improve upon it and spread the love

Post pandemic digital re-think

PHYSICAL ONLY = WEAKNESS I need my systems in place for getting leads without physical stuff

ECOM WINS - Obviously eCommerce boomed and retail suffered, I’d say 30-50% of those ppl stick w new options they found (because convenience)

IS IT HARDER NOW? Love this quote from Steve Toth of https://seonotebook.com/ “A lot of people think #SEO is getting harder because of how much Google has advanced. When really there are two main reasons: an increasingly cluttered SERP with lower CTRs and the fact that more and more people are producing amazing content (especially on established sites).

The moral: build links or you will have no chance 1-2 years from now.”