Episode Details

The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea! 

• People need more touchpoints -- email can do that!
• Why her best emails are the stripped-down emails without fancy graphics or any extras 
• The power of partnerships with businesses to grow your brand 

"The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed." 

About Becky Straw and The Adventure Project

Becky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.

The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.

In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.

Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.

Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.

Becky and her husband, Garland, have two children and live in South Orange, NJ.

Connect with The Adventure Project here: https://www.theadventureproject.org

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

Apply here: splendidcourses.com/apply

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
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