Episode Details

Post-pandemic plans and predictions from a CEO who's seen success all around the world.

An experienced and successful multi-brand professional at a global level, Ty Menzies has spent over 15 years forging growth in the fitness industry and founding multiple companies of his own.

Today as CEO of Lift Brands, Ty oversees a port folio of five operations: Snap Fitness 24/7, 9Round Kickboxing, YogaFit Studios, Steele Fitness and FitnessOnDemand.

For more information visit https://escapefitness.com/podcast

Video version – https://youtu.be/fYP63YmI_6k

Lift Brands is a collection of fitness-minded businesses that share a similar goal: creating comfortable, welcoming services that foster good health and wellness.

From individual personalised workouts to group fitness training, each company has its own unique specialty. For both users and owners, Snap Fitness 24/7, 9Round Kickboxing, YogaFit Studios, Steele Fitness and FitnessOnDemand serve as the foundations for a better life.

Episode highlights -

• Why lots of conversations with lots of people is the key piece to any puzzle in business, particularly around times of the pandemic and restricted access to job inductions, for example.

• What happens now that we're out of crisis management and into a triage stage to see how you can move your business forward.

• Why the member experience should take precedence when it comes to development in the coming months, and what you can do to enhance it.

• How to balance the rules and regulations around the world regarding COVID, and what you can do to work with franchisees in order to maintain safety measures for members.

• Why franchisee businesses today are more about the one, two or three-location operators instead of what it just to be with six, seven and eight-location franchisees.

• Why it's never been more important to work with every element of fitness in educating the general public about wellbeing.

• What the relationship is going to be between bricks and mortar gyms with digital initiatives, and how they'll complement each other long term.

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