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#11: Kelpy with Fionnuala Quin - Creating positive impact with a seaweed product, how to pick the right idea, the importance of market pull, seaweed bioplastics and the soil as a carbon sink.
Published 3 years, 5 months ago
Description
Fionnuala Quin is the Founder CEO of Kelpy, a start-up working to create a reliable and ethical bioplastic replacement for the single use packaging items currently choking our oceans worldwide.
The daughter of a fisherman, Fionnuala is no stranger to aquaculture and its challenges. Her positive vision of the future is not just driven by her determination to create a positive impact, but it is also supported by a deep understanding of the industry and what it takes to succeed with a seaweed business.
Some of the key points covered in our conversation are as follows:
- How to choose the right product among the wide range of seaweed applications
- How to bring innovation in an emerging and disruptive industry
- Market research and validating a business idea
- The importance of market pull to get out of the lab and drive positive outcomes
- Finding the right partners to build the business
- Climate change and the seaweed industry: Fionnuala’s vision for the future
- The role of seaweed bioplastics and using the soil as a carbon sink
Useful Links:
The Paradox of Choice, Barry Schwartz: book and Ted Talk