Episode Details

By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining and increasing the effectiveness of their efforts.

Today we’re going to talk about first party data approaches, “Madtech”, and how marketers and advertisers can be more successful in a world that is increasingly focused on consumer data privacy.

To help me discuss this topic, I’d like to welcome Jonathan Moran, Head of MarTech Solutions Marketing, SAS.

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