Episode Details

Have you used LinkedIn to generate leads for your agency? Do you know how to access your ideal prospects on LinkedIn? A lot of people get LinkedIn messaging wrong their results show it. It can be a very valuable platform when you use it the right way and master the type of messaging that gets engagement. However, very few do it right. Today's guest has a lead generation agency that specializes in creating targeted messages that generate responses from your ideal prospects. He shares common mistakes agencies typically make on LinkedIn and tips for improving your LinkedIn outreach.

Nick Verity is the CEO of Cleverly, a LinkedIn marketing agency that uses data from thousands of outbound B2B campaigns to send proven, personalized messages to your dream clients on this platform. His team leverages high-performing data to engage your most qualified decision-makers, driving them directly into your sales funnel.

In this episode, we'll discuss:

• Common mistakes with LinkedIn messages
• How to get LinkedIn messaging right.
• Accessing your ideal prospects on LinkedIn.

Apple | Spotify | iHeart Radio | Stitcher | Radio FM

Dot & Co: Today's episode of the Smart Agency Masterclass is sponsored by Dot & Co, client management specialists helping digital marketing agencies keep their clients happy. With the help of their knowledgeable account managers agency owners can step away from the day-to-day and focus on driving results. Check out dotandcompany.co/smartagency and get 20% off your first month working with them.

Nick got into the agency world figuring if he learned how to market he would always have a job. His business partner used to work in lead generation for a big tech company and had successfully used LinkedIn to create leads for himself. Of course, experience with lead generation came in handy when they decided to create an agency.

Their original offer was a ton of volume on LinkedIn with fully done-for-you copywriting and targeting. It was very successful and they were soon charging $800 per month to send 2,000 connection requests on LinkedIn. However, things have changed since LinkedIn has limited connection requests to 400 per month.

Looking back, Nick sees they failed to work on filling their sales pipeline faster. Basically, they stuck to the same 20 clients for about a year. They were doing so much for these clients that it was difficult to focus on bringing in more business. This meant their agency growth plateaued.

The eventual solution was dropping prices and making a switch to fully backend scalable operations coupled with a lot of automation. This was the solution they needed in order to scale. It was the key to pulling themselves out of the business. For Nick, making those changes and being delegating work is what made the difference between scaling and staying at the same level as other agencies.

Many agencies take the opposite route of having fewer clients and charging more, but this is the change Cleverly needed