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What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company
Episode 1559
Published 3 years ago
Description
Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants. Show Notes
Connect With:
- Jamie Cleghorn: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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