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Retail Revolution: Unlocking the Power of Data-Driven Advertising for CPG Brands (Brian Spencer, Marketing Director, Kroger Precision Marketing at 84.51)
Published 3 years, 6 months ago
Description
Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry.
How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising success.
We discuss specific strategies and tools that brands can use to leverage retail media in order to drive incremental growth, especially when targeting new households.