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Sales Strategies to Build Your Business in a Pandemic with Hector Diaz-Stringel
Description
Connect with Hector Diaz-Stringel: hector.diazstringel@gmail.com
Transcript from the show:
Lisa Ryan: Hey, it's Lisa Ryan from the Manufacturers' Network Podcast. I'm excited today to introduce you to our guest, Hector Diaz-Stringel. Hector has spent most of his career in manufacturing. He's currently the President of ATA tools, and he's also been involved with chemicals, plastics, composites cutting tools in both Mexico and the United States and with companies working with companies both large and small. So, you're going to hear lots of different insights from different types of companies. So Hector, welcome to the show.
Hector Diaz-Stringel: Thanks for having me.
Lisa Ryan: Well, share with us a little bit about your journey and your career and how you ended up where you're at now.
Hector Diaz-Stringel: Well, without boring everybody with many details, I did start in Mexico, where I'm originally from, as an engineer. I was there for a couple of years, and then the company was looking to expand in Mexico. The company based out of Indiana went to Mexico to look for an engineer to train and send back down to open the market. It was a chemical company, and the plan was I was going to come here for a couple of years and then go back to Mexico, and 20 years later, here I am, so that never actually happened, which has worked out very well. The company was doing well. But they saw more opportunity in the US than in Mexico. So I help them build our plant in Ohio. That's how I ended up in Ohio.
I went there was a small privately held company. A larger organization acquired us. And then I moved to other places. I worked in companies public and private, tiny and huge, so I have different perspectives, including private equity at some point.
So I got to a point about five years ago, an Irish company was looking for somebody to run their US business. We got connected, and I like what they were doing and where they want it to go. And here we are. Five years later.
Lisa Ryan: Awesome. What are some of the things working right now, whether it be with your employees or your processes? Before the podcast, we talked about the toll that the pandemic has taken and how you've rebuilt your business. Why were you able to do that? Take us through that journey and what's been working for you.
Hector Diaz-Stringel: Many different things. Fortunately, again, we went through the lows of the pandemic, like every other business in the US, We were coming out of it, but many things that helped us get through that one is our employees. The 75-80 people who work with ATA are committed to seeing us succeed from a safety and health point of view and a customer service point of view and make sure that customers were not going to see a service disruption.
But we also have the product side of things. When the pandemic started and we realized it is a health issue, it will quickly become an economic issue. Having gone through the 2000-2009 collapses, we looked back to learn from what happened ten years ago and what we could apply to the situation we did. We put our plan together. It was clear to us that if we had a strong product and have a strong track record with our customers' quality and service, we were in an excellent position to make it through the crisis. We are also fortunate that we have a good financial footing. Not that 2020 was easy to get through with a drop in business. But we were on a solid footing, so we didn't have to worry about whether we would be able to pay our bills or have the cash flow to manage our business.
That allowed us to get down to basics. It was about quality tools and software. Let's make sure that whatever orders we have coming in that we are servicing them.
And let's make sure that we're ready for any other opportunities