Episode Details

MATT OLSON – Precision Ag Go-to-Market with the John Deere

Agriculture & Turf Division.

Matt has been the go-to-market manager since January 2017 and has 16

years of Precision Ag experience with John Deere. In addition to his role at

John Deere, he actively participates in their row crop, cattle and hog

operation in North Central Iowa. Matt joined Deere & Company in May 2002

and has held numerous positions in finance, sales and marketing. In addition

to his experiences within the Ag and Turf Division, he also has held several

positions within John Deere Financial.

Currently, Matt is responsible marketing equipment and technology solutions

to help farmers increase yields, decrease costs and increase the efficiency of

the work they do. Matt enjoys working on the family farm, fitness, technology,

and travel. Matt graduated from Drake University with a B.S degree in

Accounting and an M.B.A., also from Drake University.

Topic: Matt would like to discuss Data; Data collection, Data

management, Data insights, etc.

1. Commodity prices have risen, input prices have risen, markets are going

to change. How can John Deere help farmers prepare in advance for

economic changes?

2. John Deere just introduced their new G5 Universal displays. How can

farmers use these on equipment they already own? Are they preloaded

with software?

a. One change with the new displays is that G5Plus includes

AutoTrac, Documentation, and now Section Control in base,

simplifying the purchase experience.

b. With the G5 Advanced package, farmers can boost their in-field

productivity and performance with automation features that

include AutoTrac™ Turn Automation, AutoPath™, Machine

Sync, and In-field Data Sharing.

3. Farmers should be gathering as much data as possible they can make

the best-informed decisions possible – “If you can’t measure it you can’t

manage it”. What are some ways farmers can collect all the data that’s

possible?

a. Today’s machines can document more than what most farmers

are documenting.

b. Experts say it takes 3 to 5 years of good ag data to really make

informed decisions about their operations.

4. What are some tools John Deere offers to bring in data from a mixed

fleet?

5. What’s John Deere doing to make its precision-ag technology easy to

use?

6. Once machine or agronomic data is in the Operations Center – what can

farmers do with it?

7. How can tools in the Operations Center like “Work Planner” be used to

streamline their farm?

Farm 4 Profit

Podcast

Client

John Deere

Attn:

Farm 4 Profit

Contact:

Aaron Gilbertie

Aimee Williams

Jenni Badding

Project

Farm 4 Profit Podcast

Interviews

Mod Op

444 Brickell Ave., Suite 900

Miami, FL 33131

323 467 9600

modop.com

—

Los Angeles

New York City

Dallas

Kansas City

Portland

Miami

Panama City

Cleveland

Toronto

2

Company Use

8. Let’s talk about the connection between data and the operation of the

machine…

9. What are some steps farmers can be taking right now to prepare for

more automation or even autonomy?

10. How does automation or autonomy lead to increased farm profitability?

Ryan Jardon - Large Tractors & Tillage Go to Market Manager

Ryan is responsible for growing the John Deere Large Tractor and Tillage

equipment and technology business in North America.  Ryan develops

tactical strategies that enable John Deere dealers to best serve their

customers.  In his role he collaborates closely with tractor & tillage factory

teams as well as other st