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How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
Episode 1551
Published 3 years ago
Description
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and memorable campaign that resonated with their loyal users and generated new interest in their app. Today, Keely discusses how the star of Mean Girls helped Fetch rebrand. Show Notes
Connect With:
- Keely Jeppson: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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