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Giving is the New Selling: The i=Change Story | #044
Description
In this episode of Add To Cart, we are joined by Jeremy Meltzer from i=Change. Jeremy and his team have raised over $2m to help women and girls escape out of poverty, abuse and slavery, partnering with brands such as PE Nation, PillowTalk and National Tiles. Jeremy discusses the impact that i=Change is making, how retailers can start giving (and converting) almost immediately and why he thinks the secret to retail in the future will be product as well as purpose.
Links from the episode:
Jeremy’s Ted Talk, ‘Where is Men’s Roar?’
Signet and Lush Cosmetics (sponsored)
Shopify’s The Future of eCommerce report (sponsored)
Questions answered in the podcast include:
- What inspired you to start i=Change?
- Tell us about the link between adding i=Change and the commercial uplift you are seeing with your retailers
- What’s the most challenging part of running a social enterprise in Australia?
This episode was brought to you by…
About your co-host: Jeremy Meltzer from i=Change
One of Australia’s leading social entrepreneurs, Jeremy Meltzer is Founder of i=Change, Australia’s fastest-growing social impact tech startup. From an idea, to harness the power of eCommerce, make it simple for brands to give back and build purpose into their customer journey, i=Change is now partnered with some of Australia’s largest retailers and has raised $1 at a time, $2,686,013 and counting. This is helping fund the life-changing work of best-practice NGO’s focused on the critical issues of our time, including the empowerment of women and girls and climate change.
Thanks to our sponsors, Shopify and Kl
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