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How's your internal marketing?
Description
In this episode, Fiona discusses the importance of internal marketing in small businesses and shares 5 ideas for incorporating it. She also emphasizes the importance of creating a human connection within the business and involving employees in the company's goals and growth. Tune in!
You'll Learn How To:
- Importance of internal marketing and its definition
- Confusion between marketing and digital marketing
- Internal marketing is often neglected in business strategies
- Examples of internal marketing
- Importance of having an onboarding process
- Highlighting the importance of celebrating employee milestones
- Bringing staff along on the journey by sharing plans and goals
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