Episode Details

Aboard is launching soon. This episode discusses the importance of a drip campaign in order to retain customers who sign up to your software. Drip campaigns are a way to reach out to people and show them the value of your product. As a marketing strategy it is great to meet people where they are rather than focusing on your own narrative of marketing yourself. To achieve this segmentation is a great way to individually target the customers to where they're at in their own journey.