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March 17, 2023 | Cadillac Canada’s Mike Speranzini on sales, Lyriq, energized dealers

March 17, 2023 | Cadillac Canada’s Mike Speranzini on sales, Lyriq, energized dealers

Published 3 years, 7 months ago
Description
Managing Director for Cadillac in Canada Mike Speranzini tells us the secret to surging sales, explains why the interaction between driver and vehicle is one of the more important details in luxury automobiles and says upgrading dealerships to prep for electric vehicles is “not a task for the faint.”
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