Episode Details

Everybody hates change, right? You hear that all the time; it’s why organizational change is so hard. The fact is, people love change. They willingly and enthusiastically make changes all the time. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses…

If change is hard in organizations, it’s not because people just don’t like change. If there is resistance to change, you have to know why. Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business. (As they say, change is the only constant in life.)

On Thursday, March 16, 2023, four Fellows of the International Association of Business Communicators (IABC) discussed a wide variety of communication-related change issues.

About the Panel

Zora Artis is a leading Alignment, Brand and Communication Strategist. She works with executive and senior leaders to unlock the value in their people, brands, and organizations through alignment with purpose, promise and strategies, and effective communication. She has over three decades of experience in business, brand, marketing, communication, and advertising, working with government, private and non-profit sectors. This includes roles as Group Account Director, Strategy Director, and CEO of integrated marcomms and advertising firms. She now runs her own management consulting practice bringing together strategic alignment, capability training, and brand and communications expertise. Zora holds a Master’s in Marketing and Commerce and is a trained facilitator in alignment, design thinking, and business model generation.

An IABC Fellow and a Fellow of the Australian Marketing Institute, Zora is also a certified company director, strategic communication management professional, and certified practising marketer.  Since joining IABC more than a decade ago, Zora has served as Chair of the Asia Pacific Region, Audit and Risk Committee, 2022 World Conference PAC, and as an IEB director and local chapter president. She was honoured in 2021 and 2015 with the IABC Chair’s Award for Leaders