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198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard

198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard

Published 3 years, 6 months ago
Description

In this episode, Maxime Lamothe-Brassard, Co-founder and CEO of LimaCharlie, embarks on a bold mission to revolutionize the cybersecurity industry by creating an "AWS-like" model for cybersecurity tools and infrastructure, juxtaposing the old-school approach that has dominated the industry.

In this episode, you will learn the following:
1. LimaCharlie’s unique approach and who it is for
2. How a business model of using what you need now pays off
3. Maxime’s driver for hiring a CRO

Resources:
Maxime Lamothe-Brassard
LimaCharlie


Sponsor:
This episode was brought to you by IT-Harvest.

With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in. 

IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research


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How to help your prospect understand that you have the solution to their problem

What I would do differently at the beginning of my sales career

How to use strategic narrative to engage with prospects with Andy Raskin


Action:
If you enjoyed this episode please could you give a review by going to Salesbluebird.com/R. It would mean a lot to me personally and it helps grow the podcast.

Connect with me:
YouTube: https://www.youtube.com/@salesbluebird
Twitter: https://www.twitter.com/unstoppable_do
LinkedIn: https://www.linkedin.com/in/andrewmonaghan



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The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.

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