Episode Details
Back to Episodes
How Wellow uses the science of sound to signal comfort
Season 1
Episode 8
Published 3 years, 3 months ago
Description
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.