Episode Details

Topics covered and questions you’ll uncover during this episode:

• The 12 Week Year is about training your consciousness to be aware of how longer term goals are achieved via short term planning
• The three guiding principles at play are Accountability, Commitment, and Greatness in the Moment
• The five core principles discussed are Vision, Planning, Process Control, Keeping Score, and Using Time Wisely
• Why time is our most valuable resource, and how we view time impacts how successful we are in achieving our goals
• What periodization is, and what it has to do with successful business planning
• What the difference is between quarterly planning and 12-week planning
• How annualized thinking creates a lack of urgency, which ultimately leads to a lack of productivity
• Why success and failure should be measured on a daily basis as an indicator of whether you're on track to achieve bigger goals
• Why you need to assess where you are today, where you want to be in the future, and identify the gaps in planning that are preventing you from getting there
• If your vision doesn't make you uncomfortable, your aspirations aren't great enough
• You need to stick to a process, but be willing to alter that process in order to make progress
• What lead indicators and lag indicators are, and how they fit into your plan for success
• Why planning—not time management—is the route cause of failure to meet goals
• Why reviewing plans after they've been executed is helpful for future planning
• Leaders want to hold others accountable but they can't; only individuals can truly hold themselves accountable for the things they choose to do
• Accountability is the foundational principle to high performance (i.e. taking personal ownership of goals is the first step in achieving them)
• When you choose what you're doing, you're in complete control of the situation—so choose appropriately in order to work towards your goals
• Just because you're interested in something doesn't mean you're committed to it
• Successfully executing tasks leads to greatness in the moment, and greatness in the moment shapes our future

Resources mentioned within episode:

• Real Marketing
• The 12 Week Year on Amazon
• The 12 Week Year Field Guide on Amazon
• Institute Member Webinar Sign-Up
• Non-Institute Member Webinar Sign-Up