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Product-Led Growth and Building Products in Cybersecurity - Ross Haleliuk - ESW #308
Description
Looking at topics around go-to-market strategy and product management, including: how building products is unique in cybersecurity compared to other industries, what is product-led growth and what shape it takes in security, and how to do it right. Touching on the broader and adjacent topics of writing, supporting cybersecurity startups, investing, and the like.
Segment Resources:
Venture in Security blog: https://ventureinsecurity.net/
Venture in Security Angel Syndicate: https://www.visangels.com/
Building Cyber Collective: https://ventureinsecurity.net/p/buildingcyber
Top Venture in Security Articles: https://ventureinsecurity.net/p/top-posts
Visit https://www.securityweekly.com/esw for all the latest episodes!
Show Notes: https://securityweekly.com/esw308