Episode Details

Are you feeling threatened by AI? Are you worried that it could replace your agency's creative work? There are so many uses for artificial intelligence and it is here to stay. So it's time to embrace it and unlock the power of AI for your agency's growth. From creating meeting summaries to building websites, there are so many applications people aren't talking about yet. Today's guest has explored many of these tools at his agency and offers a few tips on the ones you should be testing to become more productive.

Carl Cleanthes is the founder of Epic Made, a digital art and animation studio that does most of its work in the entertainment advertisement space, including NFTs and PFP collections. In his agency, Carl has implemented the use of AI to generate images that can serve as a reference for the work they do. However, he has also discovered other very useful AI applications that any agency owner can implement to boost productivity.

In this interview, we'll discuss:

• How AI is helping creators and agency owners.
• The benefits and power of AI in creative work.
• Will AI replace your agency?

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

How AI is Revolutionizing Creative Work

The conversation around AI is a layered and complex one, and not without controversy when it comes to copyright. At its core, however, artificial intelligence is a tool to help make human beings more productive, more creative, and allow them to execute their ideas faster and on another level.

Many people became aware of AI tools mostly through the use of ChatGPT or some image-generating artificial intelligence software. In reality, AI has been around for a long time but what's really getting people excited now is the machine aspect of it.

The Benefits of AI in Creative Work

Pumping in a data set and creating content from that seemed like a distant possibility not very long ago. Now, AI's ability to do this is just getting better and better, with the possibility to generate tons of content in just seconds.

This record-breaking shift to AI we're seeing with ChatGPT is largely thanks to how intuitive it is. The ability to just drop an idea there and get very good and in some cases amazing quality text that needs very little editing is something that is helping get productivity to levels we could only dream of in the past.

Will AI Replace You or Your Agency?

Of course, not everyone has a positive interpretation of these developments. Some people fear AI will replace them. Instead, we should reframe it as adapti