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Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.   

Guest:

Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.

Topic: 

Learning more about disclosing brands/products for social media influencers

Five things you’ll learn from this episode:

1. What are the legal regulations for companies and influencers on disclosures?
2. What are the advantages of bringing in legal counsel early in a disclosure?
3. When and how do I make good disclosures?
4. What are some tips on how to better manage influencer disclosures?
5. What are important aspects of disclosing products that I should know about?

Quotables:

• “Material connection is not just payment.”  - @LPaavana
• “The fact that they’re issuing warning letters to influencers themselves shows they’re not afraid to take actions against individuals either.” - @LPaavana
• “They’ll hold companies to a reasonable standard of training, monitoring, and ultimately taking action if an influencer is not complying with these disclosure obligations.”  -@LPaavana
• “The FTC is not prescriptive in how to make those disclosures.” - @LPaavana
• “You can’t require a consumer to only post if it’s positive because that would violate the requirement.” - @LPaavana

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About Paavana Kumar:

Paavana Kumar is a marketing, media, advertising, and promotions attorney. She is deeply involved in all aspects of social media marketing, social and experiential activations, influencer and native advertising, and related promotions.

Contact Resources:

• Twitter: @LPaavana
• LinkedIn: Paavana Kumar
• Davis & Gilbert LLP: https://www.dglaw.com/index.cfm

 Additional Resources:

• FTC: Social Media Disclosure 101 for Influencers
• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

About your host Jason Mudd:

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. 

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