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16. Features vs. Benefits: The One Key Change to Make to Increase Your Impact
Description
Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.
Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.
I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify Social Impact, to show you the difference in real-time.
>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
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