Episode Details

A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations.

What is upstream versus downstream thinking?

What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility?

If you've found yourself searching for the cheapest (or quickest fix) software, contractor, or system... this episode is for you! Often, when you're looking for the lowest cost, you're stuck in downstream thinking.

I share how to distinguish between high-value and low-value questions, how to ask better questions in your business, and why asking better questions will skyrocket your success. 

Plus, learn about the method I created in my course, Amplify Social Impact, called a Social Street Team, and how a recent book launch from a famous online entrepreneur was a case study in how to engage a Social Street Team with success.

>>> GET ON THE AMPLIFY SOCIAL IMPACT WAITLIST HERE <<< 

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
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